Client: Adventure Club, adventure & travel company
Task: redesign the old logo and make a playful and dynamic identity
Solution: dynamic logo witch consist blocks with typography and different icons was created . There can be plenty of combinations for these blocks while all of them have unique and recognizable style and utilize design rules. Main idea - the logo is a signpost witch helps you to find right directions for your future adventure. Each icon reflects one of the area of Adventure Club: hiking, climbing, fishing, yachting. Several versions of logo are used In one flexible identity. Project was developed in cooperation with ID Production/ConversationArt for vpoxod.ru, 2019
Task: redesign the old logo and make a playful and dynamic identity
Solution: dynamic logo witch consist blocks with typography and different icons was created . There can be plenty of combinations for these blocks while all of them have unique and recognizable style and utilize design rules. Main idea - the logo is a signpost witch helps you to find right directions for your future adventure. Each icon reflects one of the area of Adventure Club: hiking, climbing, fishing, yachting. Several versions of logo are used In one flexible identity. Project was developed in cooperation with ID Production/ConversationArt for vpoxod.ru, 2019
![](https://cdn.myportfolio.com/43173068-8910-4e47-a4e7-735b644db880/f787866f-46c9-4088-9ecc-4a02afc9c25a_rw_1920.gif?h=66a65a06384aba4412af25700e3b3a59)
![](https://cdn.myportfolio.com/43173068-8910-4e47-a4e7-735b644db880/ab8bf1f2-a56c-47a0-a6df-3330ca9948be_rw_1920.jpg?h=aee3496b083b24c8653664138ee162f6)
![](https://cdn.myportfolio.com/43173068-8910-4e47-a4e7-735b644db880/daef07c1-da21-435d-94e8-5d65896c61fd_rw_1920.jpg?h=ccfe8c152748b29ef1f0aa8b3241bbe2)
![](https://cdn.myportfolio.com/43173068-8910-4e47-a4e7-735b644db880/f727fa75-c7ec-46c9-8404-d33a99f9e031_rw_1920.jpg?h=c8abd9b2ac9ed16ffcd18761315926fb)
![](https://cdn.myportfolio.com/43173068-8910-4e47-a4e7-735b644db880/f7d6b221-6802-438d-b2d7-1ae46fff4b21_rw_1920.jpg?h=528f2172fd8ba13f54a173bc64ea33c0)
![](https://cdn.myportfolio.com/43173068-8910-4e47-a4e7-735b644db880/e7b76c39-eb5a-431b-9fdc-f6f91964f17f_rw_3840.jpg?h=7e11c9883e7d204aefc6aa0b77f86a9a)
![](https://cdn.myportfolio.com/43173068-8910-4e47-a4e7-735b644db880/dd47c125-8b02-490d-a498-db2b0d67ed34_rw_3840.jpg?h=07e9e490776dfaa6a193246c34491f7e)
![](https://cdn.myportfolio.com/43173068-8910-4e47-a4e7-735b644db880/9aba4c39-a898-446a-9c1d-5672873d8e38_rw_3840.jpg?h=8b22f33f9fa5f55a915189b468212a79)
![](https://cdn.myportfolio.com/43173068-8910-4e47-a4e7-735b644db880/6dbbae5c-84ef-4762-a2cd-92f8b696a98a_rw_3840.jpg?h=70dd866f5dc0b12105ab0cd1644ca865)
![](https://cdn.myportfolio.com/43173068-8910-4e47-a4e7-735b644db880/e14482af-c06a-4e2f-9e02-4ec2bfbd14cb_rw_3840.jpg?h=2a358c3c5fa9c3f91df5db9eb647cc3a)
![](https://cdn.myportfolio.com/43173068-8910-4e47-a4e7-735b644db880/fe3afd17-226d-4ab3-84e9-4371f66c088b_rw_3840.jpg?h=e27c8abd8047ab2c17001980f6cdfe88)
![](https://cdn.myportfolio.com/43173068-8910-4e47-a4e7-735b644db880/d1267999-f04a-4b8e-8aeb-cca88a3073d7_rw_3840.png?h=4d30601c1c074af5221927295698d224)